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🌀 Innovation: From Ideas to Products in Corporate vs. Startup Environments

  • dmartise83
  • Sep 29
  • 1 min read
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Happy Monday everyone!


Planes don’t start flying in the open sky—they’re tested in wind tunnels first. Corporate incubation works the same way: #MVPs need environments close to real systems, but free from corporate drag to move fast.


A #product in the market is never just an idea on paper—it’s the idea plus its operationalization.


In #startups, this process feels almost “natural.” Starting small is the default, budgets are tight, and the lean/MVP mindset is built in. Testing, learning, and pivoting isn’t optional—it’s survival.

In large organizations, ideas are abundant—but #execution is the challenge:


  • #Systems are rigid and not built for rapid experimentation.

  • #Processes & governance optimize for scale, not speed.

  • Even a simple MVP can get bogged down in enterprise requirements.


That’s why protected corporate #incubation is critical. It must:

✅ Mirror real systems, process and GTM closely enough to validate ideas

✅ Remain free of corporate rigidity to move fast

✅ Provide just enough governance to scale successfully later


💡 In corporate incubation, MVPs need environments that mimic real systems enough to be scalable, but remain free of corporate rigidity to move fast.


How feasible is it to have # real incubation environments to test the waters? I would love to hear your opinion!


 
 
 

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Dolores Martín

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